Gut instinct, long the champion of decision-makers everywhere, has fallen out of favor. It is still critically important at some key moments, but day to day, metric-driven decision-making is becoming the norm. Or at the least, businesses certainly want to make that become the case. In an article for InformationWeek, Trevor Stuart discusses what a genuinely metric-driven culture looks like.
Analytics tools are only the beginning of the conversation in becoming metric-driven. Among other things, businesses also need to know the proper ways to integrate those tools into operations. And the business needs to better understand their customer journey too, so that they know which aspects of their analytics are actually relevant to business:
A customer journey has a series of triggers, automated by certain KPIs and again this flow must map back to company goals.
When clearly mapped out, these KPIs and related goals will look a lot like an organizational chart, each item, identified by organizational or business unit, flowing up to more items and powering the highest order business goals. Mapping your organization’s metrics and coupling with the tools to measure will enable a “metrics first” conversation.
This metrics first approach will provide a strong foundation to build on when the company is deciding to make a change, so decisions don’t get implemented without understanding their impact. If a company isolates down to its decisions, it can pinpoint how each and every change or code push alters each of these metrics, the customer journey and, therefore, the business.
This would be a resounding improvement over the current state of affairs in many businesses, so be mindful of how much there is to gain while you are busy suffering through all of the work to achieve it.
For the full story, you can view the original article here: https://www.informationweek.com/metric-driven-cultures-to-drive-product-development/a/d-id/1330676