8 SEO Metrics and KPIs You Must Track

SEO is a priceless way to increase your traffic. However, many do not opt for it as the effort behind it is time-consuming and takes longer to come to the break-even point. In this article at Wpromote, Justin McKinney shares with you 8 such metrics and KPIs that would help you to measure SEO traffic.

Are You Tracking SEO Success?

A lot of metrics in the market can help you measure your SEO ranking and overall health of the website. You can make use of these metrics and KPIs for further improvement in website traffic.

1.    Track Your Leads or Sales

Your website will ask visitors to fill up contact forms. This information is analyzed to match with the intended product or services. Create a Destination goal in Google Analytics to count visitors that completed the form. To track if the forms have all the details, use Google Tag Manager (GTM). To measure sales generation, use standard and advanced Ecommerce tracking.

2.    Voluntary Visits

Consider three time periods to count visitors that voluntarily visited your page. The week-over-week data is effective when you have done some major website changes or have launched a new campaign. You can find the real results from the month-over-month and year-over-year data as SEO is a slow process.

3.    Use High-Ranking Keywords

When you insert keywords with high SEO rankings, you traffic also increases. You can use BrightEdge and Google Search Console to know which keywords rank high and bring maximum traction.

4.    Relevant Backlinks

Though there are pages that rank higher with fewer backlinks, always insert several but relevant backlinks to get better ranking. Too many unrelated backlinks can provoke Google to mark those as spams. Increase the variations in websites that link back to you. Search engines favor variations. You can use Ahrefs to track backlinks and domains.

5.    Lower Your Bounce Rate

The more useful your page is, the lower the bounce rate is. Also, set up an event tracking measure to understand how successful your page is even though the bounce rate is high. If your homepage is receiving higher than expected bounce rate, use PageSpeed, UK, and navigation to know the reason.

6.    Multi-Page Visits

If customers can navigate your website and its content inspires them to dig further, your pages per session increases. Change your website content or interface otherwise.

7.    Faster Page Load

To keep visitors interested, it is crucial that your website page downloads faster in their browser. The page’s SEO traffic also is dependent on its speed. Ideally, the website should load between 3 to 10 seconds.

8.    Clicking Increases Keyword Rankings

Depending on your clickthrough-rate (CTR), Google analytics increases your keyword and website rankings. Experiment with pages that have CTR under 1 percent. Wait for four weeks to see results.

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