Since you have devoted time, money, and energy on the marketing campaign, you want to know how it is doing. The majority of the people will check their sales updates. That, however, is not the right way to measure success. In this article at Digitalist Magazine, Aaron Solomon discusses how to gauge marketing campaign success in top 2 effective ways.
How Is Your Marketing Campaign Doing?
First of all, your marketing campaign does more than just spiking sales. So, you have multiple ways to measure the success. Following are the top 2 effective ways you can gauge how effective the marketing campaign was:
- Finding Out End Results: Calculate end results based on website traffic and sales metrics. The reason why people favor this metric is that it talks about the revenue you have generated from the campaign. You must bear in mind that new sales do not always indicate campaign success. Measure the performance based on the purpose of your campaign. If the campaign was not aimed to increase sale, it might have improved the brand popularity among potential customers.
- Customer Engagement: Even if your customers are engaged, you might not experience a sudden increase in sales. This metric measures how engaged consumers feel with the campaign. They usually tried connecting with you through emails or social media.
- Emails: When the email open rates of the marketing campaign are high, you have attracted the customers enough to open them. Click rates increase when your emails have encouraged them to take action. An increase in the Unsubscribes warns that you have sent too many invites or the emails are irrelevant for customers.
- Social Media: You can use various platforms to increase user engagement. The best way to measure your marketing campaign success is to measure how much you are trending. Understand the customer behavior to focus your marketing campaign in that direction. You can also do split testing to understand what engages them more.
To view the original article in full, click on the following link: https://www.digitalistmag.com/customer-experience/2017/10/26/measure-marketing-campaign-effectiveness-05453168