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Text Message Marketing: An Ideal Approach to Customer Engagement

Text message marketing is a digital approach to gain attention of potential consumers. In this article at Business2Community, Carrie Duford defines how text message marketing helps in tracking the basis of customer engagement. It surely helps in analyzing if the marketing and advertising efforts work in your favor.

The Pursuit of Marketing Attribution

By identifying the user touchpoints, marketers can strategize practical ways to bring desired outcomes from the text message campaign. Here are a few ideas to implement:

Text Message Campaign

Run SMS, WhatsApp, or text message keyword campaigns to identify the source of customer engagement. The text message keyword campaigns work well on digital media marketing and print advertisements. The outcome will help you upgrade the marketing campaigns to bring maximum returns.

POS System

Use customer data on the point of sale (POS) system to attract customers to view your advertisement. Now, send them a broadcast or mass text message. The customer is bound to choose your text messages. So, take a quick customer feedback and ask him to recollect the first spot where he got to know about your brand, product, or service. Even though the collected data is vague, you can still conclude whether the consumers remember your marketing campaigns.

Drip Campaigns

To leave a lasting impact on customer memory, keep selling your product or service as well as highlighting your brand. Drip campaigns work best to leave an impression on the consumer’s mind. Drop them a text message once in a day after the initial contact to etch your brand in the individual’s memory. Click on the following link to read the original article:

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