Analytics & Marketing Metrics
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Analytics & Marketing Metrics
How Social Benchmarking Is Developing Influencer Marketing
Influencer marketing receives significant investments from brands. However, there has been a shift from the traditional way of marketing through…
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Analytics & Marketing Metrics
Are You Making These 5 Marketing Metrics Blunders?
Marketing is a competitive field and you must have metrics to measure your performance on a regular basis. You will…
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Analytics & Marketing Metrics
6 Key Metrics to Track Your Email Marketing
Emails are an effective way to reach out to your existing and prospective clients. It is formal, regulatory, and responsive.…
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Analytics & Marketing Metrics
Can We Keep Our Biases from Creeping into AI?
People build AI. AI learns from people. People are horrifically flawed. Will AI inadvertently become a plague in the long…
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Analytics & Marketing Metrics
The 5 Things Your AI Unit Needs to Do
Experimentation in business is thrilling. Evolving experimentation into actual business strategy is thrilling too—but also orders of magnitude more complicated.…
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Analytics & Marketing Metrics
5 Limitations of AI and How to Persevere
AI is a “moving target,” in that the cutting edge keeps cutting deeper. That being said, AI is still in…
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Analytics & Marketing Metrics
4 Steps to Better Customer Data Strategy
You need to be able to see the forest for the trees when it comes to your metrics, and vice…
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Analytics & Marketing Metrics
Companies Are Failing at Social Media on the Most Basic Level
Although I still chuckle and roll my eyes at the term “social media guru,” the truth is that this kind…
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Analytics & Marketing Metrics
Changing the Definition of Software Testing in the AI Era
AI is going to streamline—yet also turn on its head—much of what we know about software development. Software testing especially…
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Analytics & Marketing Metrics
Confronting Your Ignorance of Analytics
When you are not watching a show that seemingly everyone else is watching—like Game of Thrones—you might start to get…
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