Analytics & Marketing Metrics
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Ignore Marketing Gimmicks, It’s Time to Focus on Key Metrics
Marketing gimmicks start with a robust strategy, selection of right metrics, and a clear vision to ensure if your route…
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Mobile-Friendly Websites Top Google’s Search Engine
Google ranks you higher if you have mobile-friendly websites. Users prefer mobile devices, and 94 percent of the organic searches…
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Is Your CX Metric Flatlining Often? It is Time to Address the Issue
In the current competitive marketing world, augmenting customer experience (CX) is the real challenge. However, a vital need to build…
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4 Business Metrics for Marketers to Analyze Customer Experience
Gone are the days when marketers used to grab customers’ attention with vanity metrics. The new-age consumers are digitally informed…
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Text Message Marketing: An Ideal Approach to Customer Engagement
Text message marketing is a digital approach to gain attention of potential consumers. In this article at Business2Community, Carrie Duford…
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User Engagement: Metrics to Use and Mistakes to Avoid
User engagement reveals the reputation your brand has in the marketplace. Though it seems like a pretty straightforward metric to…
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Social Media Marketing: 5 Ways to Experience Early Growth
The best way to reach out to a broader customer base is through social media marketing. For better performance, you…
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Watch Out for Changing Dynamics of Marketing in the Digital Decades
In the past couple of decades, the digital market has completely transformed. For two decades, millennial thinking and innovations were…
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It’s Time to Find Out Your Brand’s Instagram Performance
If you want your brand to dominate the market, check its Instagram performance. 47 percent of viewers rank Instagram as…
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4 New Performance Metrics to Please the Investors
A performance metric is a computing tool to measure the performance, activities, and behavior of employees in an organization. In…
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