Most content performance metrics are nothing but vanity metrics. Do not fall into that trap. Then you would be moving…
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There are several KPIs available that you can use. However, all of these parameters are not custom-made for you, so…
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Businesses embark on the project management journey to earn profitable returns, but failures lead to massive disruptions. Companies waste an…
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Customer lifetime value (CLV) and engagement go hand in hand. CLV has a direct impact on revenue as well. Organizations…
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A positive omnichannel customer experience enables a brand to improve its reputation in the industry. So, you cannot leave any…
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Does your website continuously hit a high bounce rate, even if you are doing everything by the book? It is…
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Social media metrics have become instrumental for businesses that want digital success. According to HubSpot, 74 percent of companies across…
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Most of you know what you want in the long-term for your business, but are you aware of your leading…
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Among all the return of investment measurements, marketing ROI is the hardest to measure. Why, you ask? You do not…
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Marketing gimmicks start with a robust strategy, selection of right metrics, and a clear vision to ensure if your route…
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