Analytics & Marketing Metrics
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Are Social Media Metrics Misleading You?
Social media metrics have become instrumental for businesses that want digital success. According to HubSpot, 74 percent of companies across…
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Do You Know Your Leading Indicators? Decide Now
Most of you know what you want in the long-term for your business, but are you aware of your leading…
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Calculate Marketing ROI Based on These 3 Metrics
Among all the return of investment measurements, marketing ROI is the hardest to measure. Why, you ask? You do not…
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Ignore Marketing Gimmicks, It’s Time to Focus on Key Metrics
Marketing gimmicks start with a robust strategy, selection of right metrics, and a clear vision to ensure if your route…
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Mobile-Friendly Websites Top Google’s Search Engine
Google ranks you higher if you have mobile-friendly websites. Users prefer mobile devices, and 94 percent of the organic searches…
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Is Your CX Metric Flatlining Often? It is Time to Address the Issue
In the current competitive marketing world, augmenting customer experience (CX) is the real challenge. However, a vital need to build…
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4 Business Metrics for Marketers to Analyze Customer Experience
Gone are the days when marketers used to grab customers’ attention with vanity metrics. The new-age consumers are digitally informed…
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Text Message Marketing: An Ideal Approach to Customer Engagement
Text message marketing is a digital approach to gain attention of potential consumers. In this article at Business2Community, Carrie Duford…
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User Engagement: Metrics to Use and Mistakes to Avoid
User engagement reveals the reputation your brand has in the marketplace. Though it seems like a pretty straightforward metric to…
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Social Media Marketing: 5 Ways to Experience Early Growth
The best way to reach out to a broader customer base is through social media marketing. For better performance, you…
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