Business Metrics
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Business Metrics
How to Measure Email Marketing Post GDPR?
Your email marketing has experienced a dip after sending GDPR re-opt mails to existing and potential customers. However, the customers…
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Business Metrics
5 Key Metrics to Measure SMB Performance
Almost every SMB starts with internal funding, so the owners must count the revenue for every cent spent in the…
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Benchmarking
Stop Measuring CPC to Prevent Campaign Failure
Cost Per Click (CPC) can be a viable option when your website already has a loyal customer base. However, benchmarking…
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Business Metrics
3 Types of KPIs that SMBs Can Leverage for Growth
Whether SMBs or large businesses, all need to track their growth. Your employee base, be it small or big, is…
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Benchmarking
4 Key Business Metrics to Escalate Company Growth in 2018
Business metrics are important to measure how your company is evolving. Every year the parameters of success change, so it…
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Analytics & Marketing Metrics
Are You Making These 5 Marketing Metrics Blunders?
Marketing is a competitive field and you must have metrics to measure your performance on a regular basis. You will…
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Business Metrics
Is Your Privacy Safe with Software Vendors?
Everything you do now goes to the cloud. Whether you save trip photos in Dropbox, ping on WhatsApp, like on…
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Business Metrics
Small Businesses Also Need Metrics
When you start a business, you need to deal with departments you do not have expertise in, like finance. You…
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Business Metrics
Data Is Getting Its Overdue Attention
Every business agrees that it should be data-driven. Many businesses claim to be data-driven. Only some businesses are making a…
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Business Metrics
Digital Transformation Metrics That Work for Everyone
The standard, time-tested key performance indicators (KPIs) are not so good at measuring the impact of digital transformation, which means…
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